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Mr. Ma: International Small calculating hidden great game

Has 500 million registered users, sitting on the top spot in China’s Tencent Messenger is trying to add a local legend in the overseas market, but the platform alone Marketing Dominant occupation of complex overseas supply markets is not easy, many thought they should Tencent technology, products and other basic skills

2009 12 22, Mr. Ma won the “Forbes” “the most internationally respected businessmen in Mainland China,” ranking second place, “Forbes” to give his reasons for the award: the original home of the Internet business model with the international market.

Sure enough, on April 12th, Tencent announced it would pay 300 million U.S. dollars acquisition of Russia Digital Sky technology companies (DigitalSkyTechnologies, hereinafter referred to as “DST”) of about 10.26% of the shares. Tencent announced that it is the largest overseas market since the investment plan.

This is considered full-fledged little penguin to another overseas expansion. In the previous few days, America Online (AOL) to sell its final bidders in the ICQ, QQ, DST ranked them both, which makes large-scale international action Tencent led to more conjecture.

To Russia as a breakthrough As the simultaneous online users and more than 100 million instant messaging tool, Tencent once popular only among young people, while being shielded by the business people. Tencent has been in the local business and although the extension of products into all aspects of the Internet’s most profitable company and brand, product line positioning because of fundamental problems, has failed and MSN to compete in the business market. The main reason is that pre-empt the international application MSN.

Now, all product lines in the domestic market are very mature Tencent in instant messaging, SNS communities in particular areas of need for urgent international butt. The industry believes that Tencent, the large-scale overseas mergers and acquisitions was not ripe, relatively speaking, by “a borrowed boat” approach to international is more feasible and less risky.

Previously, the industry has time and again came the Internet company Tencent has with overseas Cooperation News: Tencent first acquired India’s leading social networking site ibibo, the largest game company in Vietnam after VinaGame cooperation in South Korea and Italy also have input. In the United States, Tencent addition to the parent company of AOL and ICQ co-operation, QQ Games will introduce the local market, the game has also been set up R & D center in Boston. Recently, apart from these there have been rumors, Tencent globalization, the next stop is Russia. Why

For Russia, the Internet observers Yu-hui on ” IT Time magazine, “said:” Russia’s Internet has developed rapidly, coverage increased year by year, the market potential, Tencent foothold in overseas markets like Russia is a good starting point, but the straight is not feasible to capture share. “He believes that Mr. Ma M & A market share of the absolute share of the local IM counterparts, should be the first option.

The DST is the first choice in the choice. DST is a Russian and Eastern European market, one of the largest Internet companies, owns portal Mail.ru, Network Game developers and operators AstumOnline, Russia’s most popular SNS website Vkoutaakete.ru core businesses such as the Internet, has a very strong market competitiveness. More attractive is that, DST holds, including Facebook, Zynga, etc., several global Internet companies. Tencent acquired DST, the apparently more deeply among the international market. Together the two

, DST, general manager of Milinieer believe that both business models or asset composition, Tencent and DST are very similar. Tencent CEO Liu Zhi Ping also said that this investment will enable Tencent benefit from the fast-growing Internet market in Russia and help strengthen the Russian Internet market DST leadership, explore new business opportunities.

Tencent industry that benefited greatly from this acquisition, not only alone reduced the risk of first excursions into the overseas market, is also beneficial to learn and adapt to different market environment, corporate strategy, whether it is the gateway Online games Or SNS, DST company can bring a lot to Tencent can learn from it. As a major shareholder of South African media Tencent group Naspers, also has its own website DST’s Mail.ru 43% controlling stake, this investment also deepened ties between the three.

In the deal, Russia’s share of the shareholders in the DST is still more than 75%. In this regard, Hu Yanping Internet industry experts believe that the acquisition of a 10% stake in DST, aimed at the interests of bond-based strategy to build global alliances, which is the process of international development Tencent new beginning. Arrangements for stakeholders, decision-making near-free, so business interaction and symbolic ties of interest greater than the investment in shares of real meaning.

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